Price my item

Know your price before you post it

Free pricing calculator for Cricut, Sublimation, Heat Transfer Vinyl, and Laser product businesses.
Just enter your production costs and the profit you’re looking for, and it works out your price after Etsy or market fees.

Illustration of a blank price tag on a string

Price my item

Materials

What one item uses, in dollars. For a pack, divide the pack price by the number of items it makes.

Your time and overhead

All your hands-on time for one item: designing, pressing, weeding and packing.

What you want to pay yourself for an hour of work, in dollars.

Rent, machine wear, software, spread per item

Shipping

What the buyer pays you for shipping. Enter 0 for free shipping or in-person sales.

What you pay for postage and the label for one order.

Where you sell

Etsy fees used: 6.5% transaction plus 3% payment processing on the item price plus shipping (9.5% in total), and $0.25 processing plus $0.20 listing per order ($0.45 in total). Offsite Ads fees are not included.

Your goal

Profit as a share of what the buyer pays (price plus shipping), after all costs and fees.

Enter a price you charge now to see its fees, profit and margin.

Your price

Add your material costs or your time to see a price.

How it works

Three steps, and every number stays on your device.

Step 1

Add your costs

Enter what one item uses in materials, the minutes it takes you, your hourly rate and a share of your overhead.

Step 2

Pick where you sell

Etsy fees are built in. For craft fairs and markets, enter your card reader fee from your provider’s pricing page.

Step 3

Set your margin

Choose the profit you want and see the price, the fees, your profit and what you earn per hour.

What the numbers mean

Five figures tell you whether an item is worth making. Here is how the calculator works out each one.

Cost per item
Your materials, plus your labor (minutes divided by 60, times your hourly rate), plus your overhead per item. Shipping is counted separately.
Fees
What the platform or card reader keeps: a percentage of the price plus shipping, plus a fixed amount per sale. On Etsy that is 9.5% plus $0.45.
Profit
The price plus the shipping you charge, minus your shipping cost, your cost per item and the fees. Because your labor is already in the cost, this is money left over after paying yourself.
Margin
Profit as a share of what the buyer pays, which is the price plus shipping. A 30% margin means 30 cents of every dollar the buyer pays is profit.
Earnings per hour
Your profit plus your labor, divided by the hours one item takes. It is what one item really pays you for your time, shown when you enter labor minutes.

Calculators by product

Same math, with material lines already named for what you make.

Illustration of a teal sublimation mug printed with an orange price tag design

Sublimation mugs and tumblers

Count the blank, paper and ink, heat tape and packaging, plus the misprints you spread across good items.

Price a mug or tumbler
Illustration of a folded teal T-shirt with a heat transfer vinyl design

HTV vinyl shirts

Count the blank shirt, the vinyl your design uses, cover sheets and packaging, plus weeding and pressing time.

Price a shirt

Coming soon: The Craft Pricing Workbook

Price your whole shop in one sheet.

  • A product list for up to 50 products, with cost, price, fees, profit and margin on every row
  • A materials library: enter a pack price and quantity once, get the cost per use
  • Etsy fees built in, plus two custom channels for markets or your own site
Coming soon: see what is inside
Illustration of a spreadsheet with shaded input cells and a highlighted price column

Latest pricing guides

See all guides

Questions crafters ask

Is the calculator free?

Yes. There is no account and nothing you type is sent to our server. Your last entries are saved only in your own browser so they are there next time.

Does it include Etsy fees?

Yes. For US sellers it uses Etsy’s 6.5% transaction fee on the item price plus shipping, the 3% plus $0.25 payment processing fee, and the $0.20 listing fee. Etsy changes fees from time to time, so check Etsy’s fee page. Offsite Ads fees are not included.

Should I include my time?

Yes. Your time is a cost. If you leave it out, the “profit” you see is really your wage, and you cannot tell whether the item is worth making.

What margin should I aim for?

There is no single right number. Pick a margin that leaves real profit after paying yourself, compare the price with similar listings, and adjust. The calculator shows the price and profit for any margin so you can see the trade-off.

What is the difference between markup and margin?

Markup compares profit to cost; margin compares profit to the selling price. An item that costs $10 and sells for $20 has a 100% markup and a 50% margin. This calculator uses margin.

Does it work for craft fairs?

Yes. Choose “In person or other”, then enter your card reader’s percentage and fixed fee from your provider’s pricing page.

Stop guessing. Price your next item in two minutes.

Price my item