Laser Engraving Pricing Calculator

Price laser engraved pieces from what each one really costs: the blank, masking and finishing, packaging, your hands-on minutes and the laser’s share of overhead. The calculator works backward from your target margin, so the price still leaves your profit after Etsy, card reader or market fees.

Price my item

Materials

What one item uses, in dollars. For a pack, divide the pack price by the number of items it makes.

Your time and overhead

All your hands-on time for one item: designing, pressing, weeding and packing.

What you want to pay yourself for an hour of work, in dollars.

Rent, machine wear, software, spread per item

Shipping

What the buyer pays you for shipping. Enter 0 for free shipping or in-person sales.

What you pay for postage and the label for one order.

Where you sell

Etsy fees used: 6.5% transaction plus 3% payment processing on the item price plus shipping (9.5% in total), and $0.25 processing plus $0.20 listing per order ($0.45 in total). Offsite Ads fees are not included.

Your goal

Profit as a share of what the buyer pays (price plus shipping), after all costs and fees.

Enter a price you charge now to see its fees, profit and margin.

Your price

Add your material costs or your time to see a price.

What to count in a laser engraving cost

  • The blank. Wood, acrylic, slate, leather or a coated tumbler, at the price per piece including your share of the shipping on your supply order.
  • Masking. Masking tape or transfer paper that keeps smoke marks off the surface.
  • Finishing. Wipes or cleaner for residue, oil, sealant or paint fill.
  • Packaging. Box, bag, tissue, care card.
  • Your hands-on minutes. Setting up the file, placing and focusing, masking, unmasking, cleaning and packing. Leave out engraving time you spend on other work.
  • The laser as overhead. Divide what the machine and its replacement parts cost by the pieces you expect it to make, add software spread the same way, and enter that as overhead per item.
  • Misburns. Spread the cost of ruined blanks across the good pieces. If one in twenty is ruined, add one twentieth of a blank’s cost to each piece.

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Questions sellers ask

How do I work out the laser’s overhead per piece?

Add what the laser cost to the replacement parts you expect to buy, then divide by the number of pieces you expect to make with it. Add software and other running costs spread the same way.

How do I price a batch of the same piece?

Time the whole batch from setup to the last piece packed and divide by the number of pieces. Enter that as labor minutes per item. Bigger batches spread the setup, so the minutes per piece fall.

What should I charge to engrave an item the customer brings?

Leave the blank cost at zero and price from your minutes and overhead. Agree in writing who carries the risk if the piece is damaged, since you cannot replace it.